Customers keep clicking through navigation bars and travel multiple screens to just find that one product that they wish to purchase. A lot of customers abandon carts if this discovery process takes too long. Ta-da! Chatbots fix the long product discover journey for a consumer. The chatbot use cases in retail are more. This is applicable to e-commerce, in-store retailers, fashion, food, and beverages. Either physical or digital, chatbots allow consumers to access product information and make a purchase on-the-go using mobile devices.
Chatbots are a sigh of relief even for employees in the retail industry, especially for the on-field salesforce. 66 percent of their time is not spent on selling. Chatbots undo this scenario and help them focus more on sales. Chatbots assist sales personnel by seamlessly integrating with CRM, BI and LOB systems at the background and provide accurate sales data and real-time alerts. They can analyze and compute at the background to provide personalized customer information that can equip salesforce with highly localized, timely, and relevant data.
The employees of a leading soft drinks company, with operations in Great Britain (GB), Ireland, France and Brazil had a hard time fetching their sales and operations information from their OBIEEE and SAP system. To resolve this they looked for a single window solution which could reduce their time and effort to fetch high-level precise information. Lucy, a sales chatbot helped sales team to query sales and operations related metrics like Net Revenue, Stocks, Trading Contribution, etc., on-the-go.