Employees today are multi-device users. At work, they might use a desktop or a laptop and while at home or traveling a mobile device might be handy for accessing key business information.
Whether they are at work or at home or on the field, employees need easy access to BI insights/analytics.
Even though mobile BI apps are being developed, the popularity of apps is slowly fading.
The retention rate of an average mobile app is rapidly decreasing and tech experts like Andrew Chen even claim that the average app loses 77 percent of its daily mobile users (DAU) within the first three days, and 95 percent of apps aren’t used regularly after 90 days.
In such a scenario, burdening employees with an additional app might not guarantee improved adoption and productive results.
But here’s the catch. Unlike other apps, messaging and social mobile apps are fast gaining traction among consumers.
Gartner in its article notes that 72 percent of mobile messenger survey respondents use messenger apps at least once per day.
The Economist also notes that as of 2016, “over 2.5 billion people have at least one messaging app installed. Within a couple of years that will reach 3.6 billion, about half of humanity.”
Since chatbots are deployable on most of the messenger apps, users don’t have to again install a new app. They can get BI analytics/data while using the already highly-used messenger app.