WhatsApp, one of the most popular messaging channels globally, hits 1 million new users every day. It’s available in over 40 languages on iPhone and up to 60 on Android. Undoubtedly, with its vast reach, user-friendly interface, and secured end-to-end encryption, businesses of every size can leverage the platform to effectively engage with their customers all over the world. Consequently, WhatsApp chatbots have rapidly gained traction.
A WhatsApp chatbot is a quick and easy medium to communicate with customers about product availability, send order confirmations and delivery updates, solve urgent customer issues, and answer booking and billing-related queries. Moreover, smart AI-driven bots can understand the context of the conversation and provide meaningful answers. Hence, they not only help enhance customer engagement but also build brand loyalty.
Let’s delve further into the benefits of WhatsApp chatbots for business.
Adidas has been using WhatsApp to directly chat with customers since 2015.
Recently, it launched its “Rent-a-Pred,” also called the “100% Unfair Predator” campaign on WhatsApp to help recreational football teams rent a professional athlete in case a player backs out at the last moment. The players simply needed to WhatsApp the “Rent-a-Pred” chatbot, give a few basic details like the name of the team, location, and time of the match, and that’s it.
The team was informed on the morning of the match whether they would receive 100% unfair support from some of the best professional players in London, including football star Kaka, who dressed up in the Adidas Predator20 Mutator footwear.
The campaign was promoted on various social media channels and successfully generated buzz around the brand.
We know our audience use it to share fixture info, team selection — and team-mates messaging to find last-minute replacements,” said Coveney. “WhatsApp was perfect for the more functional elements of the ‘Rent-a-Pred’ hotline as it allowed consumers to share private information one-to-one with us for review, before being allocated a Predator player near them.
BMW’s chatbot allows customers to communicate with the brand and request their vehicle’s service status and other information via WhatsApp.
Consequently, call requests dropped by about 60%, and the brand’s recommendation rate rose to 90%.
Moreover, in 2017, the company had ventured into the world of WhatsApp chatbots with the introduction of a bot that enabled fans to follow the latest news, results, and statistics of the DTM championship. Moreover, users could acquire information about BMW’s car for the season, the M4 DTM.
Absolut Vodka launched a limited edition collection in Argentina called “Absolut Unique.”
To build awareness around the collection and achieve customer engagement, the brand organized an exclusive party. Since only two tickets were offered to the general public, anyone who wanted to secure the invite had to message Absolut’s virtual bouncer, Sven, on WhatsApp and convince him that they deserved the tickets.
In its three-day run, the campaign not only helped the company interact with more than 600 users but also produced over 1000 hilarious user-generated material in the form of videos, images, and voice notes.
Openbank Spain is Spain’s first 100% digital bank. Its WhatsApp chatbot not only solves customer queries but also helps customers make peer-to-peer payments. It leverages AI and ML to understand customer buying behavior and suggest products accordingly.
After the bank did a pilot test, 99% of customers found the service beneficial, with 98% saying they will continue to use it.
The World Health Organization (WHO) launched a COVID-19 chatbot on WhatsApp to send the latest news and updates about the virus, including symptoms and ways to protect yourself against it. The chatbot helps fight the myths and misinformation around the disease and also provides the latest numbers, news and press releases, and travel advice to help governments protect the health of their citizens.
This service is available in seven languages – Arabic, English, Hindi, Portuguese, French, Italian, and Spanish, and has the potential to reach 2 billion people worldwide.
With 60 billion texts exchanged daily, WhatsApp is one of the most widely used messaging platforms. Undoubtedly, it can help businesses scale their customer engagement to unprecedented levels.
With WhatsApp chatbots, businesses can accomplish the following –
At Acuvate, we help clients build AI-enabled WhatsApp chatbots with our intuitive, low-code bot building solution called BotCore. Our intelligent chatbots can understand the context and simulate highly complex human-like conversations.
Moreover, minimal coding needs allow clients to quickly build and deploy chatbots using channel-specific API elements and multiple languages, like English, French, German, etc. Our chatbot solutions are recognized by leading industry analysts, like Gartner, Forrester, and Clearbox.
To know more about BotCore, please feel free to schedule a personalized consultation with our chatbot experts.